Attack on Glenn Beck’s Advertisers
About 20 companies have pulled their advertising from the Glenn Beck TV show in the last few days, apparently because he postulated that President Obama a racist based on his inappropriate remarks about police action in the Robert Gates arrest last month.
What you might not know is why this is happening. The news media would have you think it’s all about Beck’s remark. In fact, what is happening is that the advertisers are caving due to pressure from a political action group called ColorofChange.org. From their site:
ColorOfChange.org exists to strengthen Black America’s political voice. Our goal is to empower our members—Black Americans and our allies—to make government more responsive to the concerns of Black Americans and to bring about positive political and social change for everyone.
Using the Internet, we will enable our members to speak in unison, with an amplified political voice. We will keep them informed about the most pressing issues for Black people in America and give them ways to act. We will lobby elected representatives using email, the telephone, and face-to-face meetings. We’ll bring attention to the needs and concerns of Black folks by holding coordinated events in different parts of the country, running TV and print advertisements, and demanding that the news media cover our issues. We will also work with other groups—online efforts and other organizations that are doing related work—to magnify our impact.
What confuses me is that many public figures have postulated about Obama and his racial attitudes after years of listening to wild man Rev Jeremiah Wright. Why pick on Beck? Well, it’s a perfect storm for ColorofChange.org, which has been fairly invisible til now. Beck has the 3rd most popular show on Fox News, with over 2 million viewers. And Beck not only made the racism comment, but also picked on ColorofChange.org’s founder, Van Jones. This is an important tidbit because Jones is Obama’s Special Advisor for Green Jobs, Enterprise, and Innovation. So ColorofChange.org couldn’t let that one slide. Thus the push to undermine support for Beck’s show.
Thus far, major companies like CVS, GEICO, and Wal-Mart have pulled their advertising from the Beck show and moved it to other time slots on Fox News.
Maybe we should organize a boycott of companies who overreact to community organizers?!?!?